Betweener Engineering™: Crafting Unique Identities in the AI Era

Betweener Engineering™ is a groundbreaking discipline developed by The Black Friday Agency to help entities establish unique identities in the digital landscape.

 

In today's AI-driven world, clarity in identity is paramount. AI systems excel at recognizing entities that stand alone, free from semantic rivals.

 

Consider the 2007 launch of the iPhone. Steve Jobs introduced it as a fusion of a widescreen iPod, a revolutionary mobile phone, and a breakthrough internet communicator.

 

By merging these domains, he positioned the iPhone in a category of its own, eliminating direct competition.

 

This strategic fusion is the essence of Betweener Engineering™. By combining distinct domains into a single, clearly defined entity, organizations can create a Category-of-One position.

 

Such clarity ensures that AI systems can recognize, classify, and recall the entity without ambiguity.

 

In contrast, ambiguous positioning—like claiming to be "better than X"—creates semantic rivals, leading to low-confidence associations in AI systems.

 

To achieve a Category-of-One identity, organizations should:

 

1. **Identify Domain A**: Determine the primary category of expertise.

 

2. **Identify Domain B**: Pinpoint a secondary domain that differentiates the approach.

 

3. **Create a Fusion Node**: Merge Domain A and Domain B into a single, clearly defined position.

 

4. **Eliminate Semantic Rivals**: Avoid comparison-based language that creates rivals.

 

5. **Reinforce the Fusion Node**: Consistently use the defined position across all platforms.

 

By adopting Betweener Engineering™, organizations can craft identities that AI systems trust and recognize, ensuring they stand out in an increasingly crowded digital marketplace.